Product launch reelConcept, self-initiated

Velvra Glow Serum

A 10-second vertical launch reel for a fictional skincare serum: a glass dropper bottle in a dark, foggy set that turns bright and weightless.

What we made

Bottle, dropper & label modelled from scratch
Glass, serum & gold collar materials
4-shot animation: orbit, unscrew, drop, levitation
Fog, light beam & floating droplets
Colour grade & web-ready encode

Tools

BlenderCyclesPythonffmpeg

The project

The story behind Velvra Glow Serum.

The idea

Velvra is a fictional skincare brand we created to show what a 3D launch reel can do for a beauty product. The goal: a short vertical film that makes a simple glass dropper bottle feel premium, with the texture of the glass, the glow of the serum and the weight of the gold collar.

Four shots

The reel moves from mood to detail to lightness. It opens on the bottle in a dark, foggy set with a light beam and floating droplets while the camera orbits slowly. Then comes a close-up of the collar unscrewing to reveal the threads, a macro of the bulb squeezing and a drop forming and falling into the bottle, and finally a bright set where the bottle and dropper float weightless.

Built from scratch

The bottle, dropper and label were modelled in Blender, with materials for clear glass, the amber serum and brushed gold. The fog, light beam and droplets are part of the 3D scene, not added afterwards. The shots are set up in Python so they can be re-rendered in other formats, and the final grade and encode were done with ffmpeg.

The still

The same model also produced a clean studio product render, the kind a brand would use on its storefront or in ads. One production run gives both the film and the stills.

Stills

Frames & stills.

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